Colleen Szot is one of the most successful infomercial writers in the industry. She recently authored a programme that shattered a 20-year sales record for a home shopping channel simply by changing a few words to the familiar and oft used "call to action". Instead of telling viewers to "call now as operators are waiting," she informed viewers that "if operators are busy please call again."
http://www.guardian.co.uk/commentisfree/2007/dec/09/thescienceofpersuasion
No comments:
Post a Comment